The phi ratio, also known as the divine proportion, golden mean, or golden section, is a number often encountered when taking the ratios of distances in simple geometric figures such as the pentagon, pentagram, decagon and dodecahedron.

The phi ratio (symbol is the Greek letter "phi" ) is a special number approximately equal to 1.618. The number phi, often known as the golden ratio, is a mathematical concept that people have known about since the time of the ancient Greeks.

Over the centuries, the phi ratio has been claimed to have held a special fascination for at least 2,400 years, a great deal of lore has built up around phi, such as the idea that it represents perfect beauty or is uniquely found throughout nature.

The Phi Ratio boils down to aesthetics, creating and appreciating a sense of beauty through harmony and proportion. This harmony and proportion has been recognized for thousands of centuries: from the Pyramids in Giza to the Parthenon in Athens; from Michelangelo’s The Creation of Adam on the ceiling of the Sistine Chapel to Da Vinci’s Mona Lisa; Our bodies and faces even follow the mathematical ratio.

In fact, our brains are seemingly hard-wired to prefer objects and images that use the Phi Ratio.It’s almost a subconscious attraction and even tiny tweaks that make an image truer to the Phi Ratio have a large impact on our brains.

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